Top 10 SEO Tips For YouTube

People prefer to watch videos over reading lengthy blog posts, as everyone is aware. The biggest video platform on the internet is YouTube, which is also one of the top search engines. Therefore, it’s crucial to understand how to tailor your content for the platform.SEO Tips For YouTube:

1. Use keywords in your video title

The first step is to comprehend your audience’s search intent. We are aware that informational, commercial, navigational, and transactional search intents are the most prevalent. Therefore, it will be crucial for your video to match what it is about with the goal of your audience if you want it to appear in search results.

Develop sure you know WHY you want to make a YouTube video and who the target audience is before moving on. For instance, put the product name in the title and description of the video if you want to highlight a product review. Although it seems so easy, a lot of YouTube channels skip this step, which causes their videos to rank poorly in Google and YouTube search results.

Here’s an illustration of how crowded the term “dell computer review” is: Whenever a person is thinking about a product, they might search for this term. These videos are being pulled through not only from YouTube but also from various websites and blogs online.

 2. Optimize your video description

Initial considerations: Google states that 1,000 characters are the official limit for YouTube video descriptions. However, keep in mind that your viewer most likely came to this page to watch a video rather than read an essay.

In the event that you decide to write a longer description, bear in mind that YouTube only shows the first two or three lines of text or roughly 100 characters. To view the full description after that, viewers must click “show more.” We advise placing the most crucial information, such as CTAs or important links, at the beginning of the description.

Regarding optimizing the video itself, adding a transcript wouldn’t hurt, especially for viewers who have to watch it without sound. However, Backlinko’s research also found no connection between descriptions that were optimized for a specific keyword and the rankings for that term.

Dean is careful not to advocate completely doing away with an optimized description, though. He writes that “an optimized description helps you show up in the suggested videos sidebar,” which is “a significant source of views for most channels.”

 3. Include accurate closed captions

YouTube automatically subtitles your videos by transcribing the audio. But because YouTube’s auto-captions are only 70% correct, the captions are frequently unclear and embarrassing.

In contrast to penalizing spam, Google rewards useful search results. The term “automatically generated nonsense,” which is an accurate description of the majority of auto-captions, is included in the definition of spam. You run the risk of having your YouTube channel’s search ranking suffer and of being branded as spam if you use erroneous captions.

You should correctly add closed captions via an SRT file to your YouTube videos in order to counter the negative effects of auto-captions on your SEO strategy.

Video content cannot be viewed by search engines, but the text can be crawled. For Google to crawl your content and rank it appropriately, your captions will be packed with pertinent keywords that describe the subject of your video.

Captions for YouTube videos can be added in a variety of ways. The automated transcript serves as a starting point for some YouTubers, who then go back and fix any mistakes. Other inexpensive, but time-consuming and tedious, DIY transcription solutions exist.

Sending your videos to an expert video transcription service is the quickest and easiest solution. The quality and turnaround time of professional video transcription is excellent.

Captions offer the advantages listed below in addition to improving SEO:
  • Higher search ranking: Digital Discovery Networks conducted a study that demonstrates captions on YouTube videos improve SEO. In the first two weeks of using captions, their views increased by 13.48% and overall by 7.32%. They performed a keyword search using a phrase that was only found in the video captions and not in the video’s title, description, tags, or metadata to test this. Search engines could index the caption text, so videos with captions performed well for the phrase.
  • Better user experience and engagement: Closed captions boost viewership because they keep people interested even if they don’t have access to audio. For mobile users who might not have access to audio, this is especially important. It’s crucial to have correct subtitles because more than 70% of YouTube watch time occurs on mobile devices. YouTube videos with closed captions have been shown to enhance user engagement, garnering more likes, shares, and comments than videos without captions. The result is more views as higher engagement raises video search ranking variables. Additionally, greater involvement results in longer watch times, a crucial factor for evaluating search rank on YouTube. Higher SERP ranks are directly correlated with longer watch times.
  • Video accessibility: In addition to improving SEO, closed captions make your YouTube videos accessible to visitors who are hard of hearing or deaf. Additionally, captions enable hearing individuals to mute the sound and watch your video in a quiet library or on a crowded subway.

 4. Offer subtitles in multiple languages

Translations broaden your audience even more and improve your YouTube SEO, much like English captions do for viewers who can’t read English subtitles. YouTube has a wide global audience. Over 2 billion logged-in users watch YouTube every month, but only 16.4% of its visitors are from the United States.

International and non-native English speakers can enjoy your videos thanks to subtitles in other languages. Additionally, your translated caption files will be indexed by search engines, which will then show your video in those languages’ search results. Due to less competition, you have a better chance of ranking higher for non-English keywords, which can be very important for a YouTube SEO strategy.

 5. Optimize Your YouTube Tags

One of the best SEO advantages that YouTube offers is tagging.

Using tags, you can add pertinent keywords to your movies to increase views.

Make sure your tags are very pertinent to your content.

Use LSI keywords that are associated with your focus keyword at this time.

Avoid overusing tags. It’s sufficient to have 10 to 12.

6. Write smart descriptions

A vital field that needs to be completed when uploading the video is the description. In as many details as possible, this text should explain what the video is about.

If the title needs to be short and to the point, the description can be longer and more in-depth. The character limit for this is 5000.

Because of two factors, the description is crucial to ranking. Keep the key information at the beginning of the text to avoid using it as a tool to persuade the user to access the video since its first few seconds appear in the search results.

Your video engagement will rise, and you’ll gain YouTube points if your description is engaging.

The description aids the platform’s algorithm in locating the video content. Therefore, you must use keywords in this section that describe the subjects covered in the video. Consequently, your chances of ranking for these terms increase.

Utilize the description to include more details and engage users in different ways.

You can use calls to action (CTAs) in the text, such as requests to download content from your website or subscribe to the channel, preferably with shortened links.

Another suggestion is to use timestamps to point viewers to specific noteworthy sections of the video, especially in longer content.

Additionally, it is possible to include hashtags in the text, which create links for users to discover fresh videos related to that term. 

  7. Focus on user engagement

Blacklinko’s research shows a strong correlation between higher rankings and engagement metrics like comments, likes, shares, and subscriptions. Because it keeps visitors on its website, Google is most interested in how viewers react to your content. Encourage viewers to share, like, or comment on your videos in order to increase engagement. Also, make sure to take the time to reply to viewers’ messages and comments.

  8. Create an Eye-Catching Thumbnail

Despite not being directly used by YouTube as a ranking factor, your video thumbnail still has a significant impact on your SEO.

More clicks result from a strong thumbnail, which boosts SEO.

Make sure your thumbnail stands out and explains to viewers what the topic of your video is.

Don’t skip this step because many viewers will start watching videos after only viewing the thumbnails.

9. Optional: Leave a pinned comment on your own video.

Though it may seem excessive to leave a comment on your video, doing so is a wise move. In addition to increasing your video’s rankability, more comments can also increase audience engagement if you play your cards right. There could be hundreds of responses to a pinned comment.

Make sure your comment is insightful and adds to the discussion or the readers’ experience. To help viewers learn more about the subject, we at HubSpot, for instance, leave a resource pinned.

10. Say your target keyword in your video

Your target keyword won’t appear in your captions or transcript if you don’t use it in your video, which is a crucial element of a successful YouTube SEO strategy.

To avoid stuffing your transcript with too many keywords, try to thoughtfully and naturally incorporate them into your video. If you find it useful, create a script in advance and try to work in your keyword at the outset of your video so it will show up early in your transcript.

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